# Puffery Agreement Document
**This Puffery Agreement (“Agreement”) is made and entered into as of [Date] by and between:**
**[Party A Name]**
[Address]
[City, State, Zip Code]
("Party A")
and
**[Party B Name]**
[Address]
[City, State, Zip Code]
("Party B")
**Recitals:**
WHEREAS, Party A is engaged in the business of [describe the nature of business], and is known for its exceptional quality, unmatched customer service, and unparalleled expertise in the field;
WHEREAS, Party B is desirous of entering into an arrangement with Party A that acknowledges the superlative nature of Party A’s offerings, characterized by enthusiastic claims and promotions that may go beyond literal accuracy;
WHEREAS, both parties agree that the purpose of this Agreement is to legally affirm the nature of prediction, optimism, and subjective opinion expressed by Party A regarding its products and services.
**NOW, THEREFORE, in consideration of the mutual covenants and promises hereinafter set forth, the parties agree as follows:**
### 1. **Puffery Representation**
Party A shall have the right to make, produce, and disseminate promotional materials that include subjective claims, exaggerations, and expressions of opinion regarding its products and services, including but not limited to the following:
- "The best service in the world"
- "Unmatched quality that transcends normal standards"
- "Experience the magic of our unbeatable performance"
### 2. **Disclaimer of Liability**
Party B acknowledges that the statements made under this Agreement are subjective expressions of opinion and not guarantees of specific results. Party A shall not be liable for any damages, losses, or other anticipated outcomes resulting from reliance on puffery statements.
### 3. **Mutual Indemnification**
Both parties agree to indemnify, defend, and hold each other harmless from any and all claims, liabilities, or damages that arise due to the subjective representations made herein.
### 4. **Term and Termination**
This Agreement shall commence on the effective date and shall remain in effect until terminated by either party upon thirty (30) days written notice to the other party.
### 5. **Governing Law**
This Agreement shall be governed by and construed in accordance with the laws of the State of [State], without regard to its conflict of law principles.
### 6. **Entire Agreement**
This Agreement constitutes the entire understanding between the parties regarding the subject matter hereof and supersedes all prior agreements, understandings, and negotiations, whether written or oral.
### 7. **Severability**
If any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions shall continue to be valid and enforceable to the fullest extent permitted by law.
### 8. **Amendments**
No amendment or modification of this Agreement shall be valid unless made in writing and signed by both parties.
IN WITNESS WHEREOF, the parties have executed this Puffery Agreement as of the date first above written.
**[Party A Name]**
By: ___________________________
Name: [Name]
Title: [Title]
Date: [Date]
**[Party B Name]**
By: ___________________________
Name: [Name]
Title: [Title]
Date: [Date]
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**Disclaimer:** This document is a sample agreement template for illustrative purposes only and should not be construed as legal advice. It is recommended that parties seek legal counsel for any binding legal agreements.